About
A decade of designing for industries where getting it wrong isn't an option.
I'm Naveed — a product designer based in Lahore with 10+ years in the industry. Currently at Bobtail, designing fleet management and financial tools for the trucking industry — fuel card approvals, driver management, load operations.
Before Bobtail, I was at Motive — the AI-powered fleet platform used by over 120,000 businesses. I worked across driver safety, fleet compliance, and operations tooling at a scale that serves millions of drivers on the road every day.
Across both roles — and years in fintech before that — the thread is the same: designing for people in high-stakes, time-sensitive environments. Truckers on the highway, fleet managers juggling hundreds of vehicles, underwriters making fast decisions. I find the simplest path through messy, complex problems.
Let's work together